Amazon Echo Doesn't Need to Be the "Star Trek Computer" to Be Successful
June 30, 2015
There is a great deal of hype surrounding the new Amazon Echo, with some even calling it a "Star Trek computer." But does it need to live up to the hype for Amazon's marketing strategy to be successful?
Behind the Scenes: Filming a TV Commercial
June 26, 2015
Villing Intern Alexa Tupper gives unique perspective on a recent video shoot and explains why investing the appropriate time and effort in a project is so important.
Cultural Awareness in Marketing
June 23, 2015
Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.
How to Be Available to Your Audience
June 19, 2015
Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective?
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