What's New

Don't Put Dirt on Advertising's Grave Just Yet
Thom Villing July 22, 2015
It is not my role to be an apologist for advertising in general or TV advertising specifically. But a couple of recent articles caught my attention and seem to warrant discussion.
Hashtags: #Overused or #Undervalued?
Aaron Charles July 17, 2015
Hashtags have become a major part of the social media culture. For marketers especially, hashtags can be a powerful tool in social media strategy - if used correctly.
Is the PURL a Marketing Gem Worth Exploring?
Lori Headley July 10, 2015
It’s been said that the most pleasing thing that a human can hear is the sound of their own name. Incorporating a PURL into your direct mail campaign may very well increase your response rate and impress your customers.
Challenging the Idea of Repetitive TV Commercials
Thom Villing July 7, 2015
I have been amazed by a trend that has evolved in recent years - running identical TV spots twice in the same commercial break. To me this is not only an incredible waste of money; it also represents an annoying disregard for the interests of the viewer.