Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- Summer Reading List
Keeping a cache of books to read can pay off for your boredom.Read More - QR Codes Are Ineffective ... If You Use Them Incorrectly
QR Codes have graced everything from print ads to public buses. Recently, many have put them on the endangered species list. But contrary to popular belief, QR Codes can be effective if they're used correctly. Read More - A Christmas Miracle
Next time someone asks what my dream PR project would be, I know just what I’ll say.Read More - A Sweet Social Media Campaign for a Sweet Halloween
MSN Money estimates that Americans spent close to $7 billion on Halloween related items this year. Each year, we see more brands get into the Halloween spirit with spooktacular campaigns.Read More - The Media Kit: An Oldie, But a Goodie
In recent years, it seems as though the traditional media kit has gone extinct. With email and social media at our fingertips, why bother with the hassle of media kits?Read More - Is It OK to Leave Out Disclaimers in Pursuit of Viral Buzz?
Getting a product demo to go viral is one of the best things that can happen for a new product launch. But is it worth going viral if you have to leave out some important facts?Read More - Social Media Strategies: Look Before You Leap
We all know social media is fast paced. While the newness of the latest platform or tactic may be alluring, it can also be a toxic to a marketing plan.Read More - Twitter Etiquette in Times of Tragedy
When major news events like last week's tragedies in Boston and West Texas take place, it's important to take caution when managing corporate social media accounts. Read More - Is Facebook Losing Its Cool Factor?
Facebook has noticed the exodus of young users. Is there any chance that the social giant will become irrelevant? What will replace it?Read More - The PC Still Dominates, But Alternative Devices Are Growing Fast
With each passing year, consumers are spending more time with media. According to Nielsen's 2012 U.S. Consumer Report, consumers are using more devices to access media than ever before.Read More - The Business of Pinterest
Use of Pinterest has skyrocketed to success over the past year. How can your business use this new social network to engage your customers?Read More - The Origins of Halloween and a Refreshing Shower
There's a big difference between Halloween as we know it today and its origins. Surprisingly, this understanding has interesting marketing implications as well.Read More - Using Mystery and Minimalism to Launch Products
Not every company is like Apple, but their high-impact product launches can teach marketers a lot about how to orchestrate successful press events.Read More