Marketing Resources for the Lifelong Marketing Student
As a young pup in the marketing world, I know I have a lot to learn. However, at the rate the industry is changing, it seems everyone does. And with the popularity of the new social media, it is more critical than ever to stay up-to-date on the latest and greatest. Interestingly enough, social media is actually making it easier to learn about the direction the marketing industry is headed. I thought I would share several of the resources I use to keep myself up-to-date, not only to help Villing & Company succeed with its own marketing, but also to best serve the needs of all of our agency clients.
Advertising Age - provides a number of free e-newsletters - daily, weekly and even breaking news alerts covering digital, media, global and other marketing topics. Although many of the stories are about big marketers with even bigger budgets, it never hurts to know what is happening in your industry as a whole, and you never know what kind of idea it might give you for your organization or your clients.
HubSpot - a marketing software company that covers all of inbound marketing - SEO, blogging, social media, landing pages, lead generation and analytics. They have great webinars and a very informative blog, as well as many other resources. Among its unique offerings are Grader.com Tools. Here you can evaluate the effectiveness of various marketing initiatives such as your website and blog.
Mashable - a social media guide with educational articles, including Twitter and Facebook Guidebooks.
10e20 - an Internet marketing company specializing in social media marketing and search engine optimization. I just recently found their blog and have really learned a lot.
Convince & Convert - Jay Baer, founder, provides social media consulting and training to leading companies and public relations. He offers a blog and free social media tools such as a social media strategy worksheet.
David Meerman Scott - this marketing and leadership speaker offers free marketing related ebooks.
MarketingSherpa - a research firm specializing in tracking what works in all aspects of marketing (and what does not). There are a number of free articles and reports and many more if you become a member.
I hope you find some of these resources helpful in your daily job and on your journey as a lifelong marketing student. If you want to help me on my journey, I would love to hear what other marketing resources you are using for educational purposes. You can e-mail them to me at firstname.lastname@example.org.
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