Creative
Solutions
Steeped in strategy.
Our game plan for success is simple.
Collect. Create. Connect.
This 3C formula is a proven process for defining marketing challenges and goals, then devising a data-driven strategy to deliver compelling messages to highly-targeted audiences.
Brand Strategy
Website Development
SEO
Content Marketing
Social Media Management
Media Planning and Placement
Public Relations
Graphic Design
Video, TV and Radio Production
Advertising
Integrated Campaigns
Collect
Intel gathering and planning are in our DNA. Each plays a pivotal role in everything we do. In our eyes, anything less than a full understanding of your business will not suffice. A clear picture of your operations, your challenges, your competitors and your audience provides key insights that are vital to successful executions.
It all starts with an introduction and a fact-finding discovery meeting between you, your group and everyone at Villing who will comprise your marketing team. From there, we define your specific communication needs and begin the process of planning and customizing your marketing initiative. Every assignment, large or small, requires a concerted effort and a clear understanding of the objectives – and that’s where Villing+Co truly shines.
Methods
Discovery (Get-to-know-you) Discussions
Research
Brand Assessment
Competitive Analysis
Campaign Planning
Journey Mapping
Media Planning
Account Management
Performance Analytics
Marketing Consultation
Website Audit
Strategy – Social, Brand, Marketing, PR
Media Planning
Create
At Villing, we’re committed to providing targeted, creative solutions based on informed, rock solid intel. Here, creativity is a team sport where an array of possible solutions are explored and collectively assembled into a cohesive strategy. Clear, compelling communication is always front and center whether it’s spoken, written or portrayed through video or graphic design. But don’t think for a moment that strategy impedes creativity. In the hands of experienced creatives, strategic positioning and astute insights make it even more powerful. And more importantly, effective.
Methods
Graphic Design
Copywriting
Package Design
Brand Identity
Digital Design
Print & Collateral
Photo Direction
Video Production
Websites
Connect
Branding can take many forms. And our full-service capabilities enable us to elevate your brand in a multitude of ways and place it squarely in the lap of your target audience. At Villing+Co, we understand how discerning audiences can be, and that’s why we help you build a brand that is authentic and resonates with them on a personal level. Whether it’s the message, the offer or visual appeal, your brand has to be relatable and feel “real” to anyone interacting with it – regardless of the medium. The ability to find real-life, human truths in brands and express them in meaningful ways is our openly not-so-secret weapon. But hugely effective nonetheless.
Methods
Branding
Integrated Campaigns
Advertising – Digital and Traditional
Email
Content Development
Social Media
Blogs
Public/Media Relations
Promotional Marketing
Sales & Presentation Materials
Environmental Graphics
Broadcast
Media Buying and Placement