South Bend Community Schools
Enrollment Campaign
Villing+Co partnered with South Bend Schools to help them improve public perception and retention rates. Over time, the school system’s brand had become fragmented with no clear message or strategic direction.
After spending time with faculty members and teachers, it was clear they wanted the very best for their students and were excited about the future. The campaign theme “Enroll in the Future” taps into that sentiment and takes it a step further by positioning South Bend Schools as a catalyst for unlimited achievement – a place where futures begin and are thoughtfully nurtured.
For campaign imagery, we featured actual students in the process of learning merged with a futuristic image of themselves engaged in a rewarding career. The visual alone painted a powerful picture of hope and became the branded look for the entire school system.
The campaign featured outdoor and digital advertising, a website refresh and designated landing page, social media and public relations. There was also a bilingual aspect to the campaign that was strategically employed throughout.
