Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- Dear CEO: Selling is not marketing.
Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.June 28, 2020 Read More
- Marketers Arise!
Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!June 10, 2020 Read More
- Staffing Firm: Do You Have Too Many Candidates?
In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.May 15, 2020 Read More
- Pandemic advertising: Tone deaf or tone appropriate
Tone is everything when it comes to advertising during the current pandemic. Some advertisers get it. Sadly, many do not.May 05, 2020 Read More
- COVID-19 Brand and Marketing Recovery Guide
This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic.May 04, 2020 Read More
- Become the Employer of Choice
In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.April 25, 2020 Read More
- The Coming War for Talent
Considering the current unemployment situation, it’s hard to imagine that a war for workforce talent could be looming on the horizon – particularly in the staffing industry.April 17, 2020 Read More
- Empathy: The message your customers need to hear now
Empathy is a word that isn’t used enough; a sentiment we don’t express often enough. And that may be especially true in business.March 19, 2020 Read More
- Media Consumption: For the Times They Are A-Changin’
As evidence I will share with you the conversations about media usage that I’ve had with my marketing class at Notre Dame’s Mendoza School of Business.March 16, 2020 Read More
- Super Bowl Brand Message: Google’s “Loretta Ad”
Google has stayed true to its message history of creating emotional moments and stories that resonate with its audience.February 24, 2020 Read More
- Super Bowl Commercials: Another Perspective
I asked my branding class at Notre Dame which of the Super Bowl commercials they liked best and which did they think were particularly effective in conveying strong brand messages. While admittedly this exercise involved a ridiculously small sample size, I found the answers of the students to be interesting, insightful and somewhat divergent from expectations. February 12, 2020 Read More
- Holiday TV commercials: From the ridiculous to the sublime
The holiday commercials I’ve always enjoyed are the ones that tell a story and touch the heartstrings.December 19, 2019 Read More