Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The spring of our content: A compelling tool for professional services marketing
When you demonstrate that your organization has a high level of expertise, you are more likely to get referrals.March 22, 2019 Read More
Making Patient Empathy the Foundation of Your Healthcare Marketing Strategy
Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take.March 14, 2019 Read More- Disruption. A marketing executive’s view on the future of newspapers.
Readers and advertisers alike need to be given a reason to believe in the power of the local press.March 08, 2019 Read More - If consumer attention spans are shrinking, who is to blame?
Bloated and uninteresting content is the reason consumers aren’t engaged in our marketing messages, not goldfish-like attention spans.February 26, 2019 Read More 
Social Media Marketing: Get To The Point
Marketing on social media forces you to distill your message down to its essence.February 22, 2019 Read More- Transparency in Digital Marketing
As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online.February 07, 2019 Read More - Strategic & memorable: Creativity’s missing ingredients
I have always believed truly creative marketing requires a unique blend of memorability and strategy.January 24, 2019 Read More - Review Responses: An Untapped Branding Resource
Make sure you have a plan in place for responding to customer reviews online.December 14, 2018 Read More - “Still I look to find a reason to believe”
It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.December 07, 2018 Read More 
Finding Your Voice (Search) With Conversational AI
The popularity of voice enabled devices and voice search has skyrocketed over the last several years. How will your organization take advantage of these new technologies now that so many users are having conversations with their devices?November 09, 2018 Read More- Time To Get AMP’ed: A Beginners Guide to Accelerated Mobile Pages
Already have a mobile friendly site and want to perform even better with your website's SEO? Introducing the latest web hotness, AMP (Accelerated Mobile Pages).November 02, 2018 Read More - Moneyball marketing
Data-driven tactics are great but they are no substitute for having a carefully constructed strategic plan.October 26, 2018 Read More
