Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- Review Responses: An Untapped Branding Resource
Make sure you have a plan in place for responding to customer reviews online.December 14, 2018 Read More
- “Still I look to find a reason to believe”
It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.December 07, 2018 Read More
- Finding Your Voice (Search) With Conversational AI
The popularity of voice enabled devices and voice search has skyrocketed over the last several years. How will your organization take advantage of these new technologies now that so many users are having conversations with their devices?November 09, 2018 Read More
- Time To Get AMP’ed: A Beginners Guide to Accelerated Mobile Pages
Already have a mobile friendly site and want to perform even better with your website's SEO? Introducing the latest web hotness, AMP (Accelerated Mobile Pages).November 02, 2018 Read More
- Moneyball marketing
Data-driven tactics are great but they are no substitute for having a carefully constructed strategic plan.October 26, 2018 Read More
- Marketing with Conviction: Should You Take a Public Stand for Your Brand Values?
You want people to connect with your brand. They cannot do that if they feel your brand does not align with their values.October 04, 2018 Read More
- The end is near: The impending death of TV advertising
Whatever happened to smart advertising?September 06, 2018 Read More
- The Patient Experience, 2018 Edition
Focusing on the consumer decision-making process and understanding what patients prioritize will ensure engagement and retention over time.August 03, 2018 Read More
- Sometimes conventional marketing wisdom isn’t so wise.
As marketers (and consumers) we have an obligation to question conventional wisdom.July 27, 2018 Read More
- Three Marketing Tips Every Organization Should Implement Right Now
An overall strategic marketing plan is the foundation upon which all successful marketing campaigns are built.June 28, 2018 Read More
- Stop the world, I want to get off.
There is a certain pleasure in finding the key to successfully unlock a particularly challenging KPI. And when you do, everyone is happy and inspired.June 15, 2018 Read More
- What’s love got to do with it? (The cold truth about branding)
We must engage the consumer in interesting and compelling new ways.April 06, 2018 Read More