Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
Empathy: The message your customers need to hear now
Empathy is a word that isn’t used enough; a sentiment we don’t express often enough. And that may be especially true in business.March 19, 2020 Read More- Media Consumption: For the Times They Are A-Changin’
As evidence I will share with you the conversations about media usage that I’ve had with my marketing class at Notre Dame’s Mendoza School of Business.March 16, 2020 Read More 
Super Bowl Brand Message: Google’s “Loretta Ad”
Google has stayed true to its message history of creating emotional moments and stories that resonate with its audience.February 24, 2020 Read More- Super Bowl Commercials: Another Perspective
I asked my branding class at Notre Dame which of the Super Bowl commercials they liked best and which did they think were particularly effective in conveying strong brand messages. While admittedly this exercise involved a ridiculously small sample size, I found the answers of the students to be interesting, insightful and somewhat divergent from expectations. February 12, 2020 Read More - Holiday TV commercials: From the ridiculous to the sublime
The holiday commercials I’ve always enjoyed are the ones that tell a story and touch the heartstrings.December 19, 2019 Read More - Marketing Horror Stories: The not-good, the bad and the ugly
Halloween is, of course, already in the rear view mirror for this year but that doesn't mean we can't learn from some of the odd or questionable decisions, or outright mistakes made by marketers past and present.November 13, 2019 Read More - The sorry state of contemporary websites: A non-developer’s assessment
Your firm’s website should be viewed as the mother ship of your marketing program.October 15, 2019 Read More 
Is Google still freaking you out? Use it to your SEO advantage
Google seems to know exactly what you are thinking and that freaks many of us out. Find out how a little on how they determine their search results and how you can use it to your SEO advantage.September 26, 2019 Read More
The Risk You Take By Failing to Collaborate
Make sure you have a team and a plan in place to deliver the best work possible for your clients.September 18, 2019 Read More- Digital marketing: Strategic solution or just another shiny object?
Digital marketing capabilities are often more seductive than they are effective.August 27, 2019 Read More 
BMW Emotional Branding: For Long-Term Customer Loyalty
In today’s world the most successful brands maximize their customer loyalty through emotional branding.July 11, 2019 Read More- Who’s the new kid?
Villing & Company summer intern, MacKenzie Mason, shares about what the intern experience is like.July 09, 2019 Read More
