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Points of View

There's no such thing as a free lunch, but our ideas are on the house.

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• The Five Most Dangerous Phrases in Business
  Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.April 21, 2021 Read More
• What’s Ahead for U.S. Businesses?
  The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.April 15, 2021 Read More
• All Lead Generation Tactics Are Not Equal
  If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? Here are seven tips that will help you convert more leads into sales.April 06, 2021 Read More
• Advertising is Marketing, but Not All Marketing is Advertising
  Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.February 14, 2021 Read More
• Are We There Yet?
  We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.February 14, 2021 Read More
• 7 Ways Working with a Marketing Agency Will Improve Your Results
  No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level. January 20, 2021 Read More
• The Sixfold Path of Business
  Jay outlines his process or method that helps a business owner or leader give proper consideration to the building blocks of a successful business.January 05, 2021 Read More
• Marketing Misconceptions
  There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.December 04, 2020 Read More
• 5 Tips to Help Your C-Suite View Marketing as an Investment
  It can be challenge to persuade executives that marketing initiatives are investments, not expenses. With this in mind, here are five methods to be more persuasive in asking for resources for your marketing and branding efforts.September 07, 2020 Read More
• Dear CEO: Selling is not marketing.
  Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.June 28, 2020 Read More
• Marketers Arise!
  Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!June 10, 2020 Read More
• Pandemic advertising: Tone deaf or tone appropriate
  Tone is everything when it comes to advertising during the current pandemic. Some advertisers get it. Sadly, many do not.May 05, 2020 Read More