Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- Advertising is Marketing, but Not All Marketing is Advertising
Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.February 14, 2021 Read More
- Are We There Yet?
We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.February 14, 2021 Read More
- 7 Ways Working with a Marketing Agency Will Improve Your Results
No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level. January 20, 2021 Read More
- The Sixfold Path of Business
Jay outlines his process or method that helps a business owner or leader give proper consideration to the building blocks of a successful business.January 05, 2021 Read More
- Marketing Misconceptions
There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.December 04, 2020 Read More
- 5 Tips to Help Your C-Suite View Marketing as an Investment
It can be challenge to persuade executives that marketing initiatives are investments, not expenses. With this in mind, here are five methods to be more persuasive in asking for resources for your marketing and branding efforts.September 07, 2020 Read More
- Dear CEO: Selling is not marketing.
Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.June 28, 2020 Read More
- Marketers Arise!
Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!June 10, 2020 Read More
- Pandemic advertising: Tone deaf or tone appropriate
Tone is everything when it comes to advertising during the current pandemic. Some advertisers get it. Sadly, many do not.May 05, 2020 Read More
- COVID-19 Brand and Marketing Recovery Guide
This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic.May 04, 2020 Read More
- Empathy: The message your customers need to hear now
Empathy is a word that isn’t used enough; a sentiment we don’t express often enough. And that may be especially true in business.March 19, 2020 Read More
- Media Consumption: For the Times They Are A-Changin’
As evidence I will share with you the conversations about media usage that I’ve had with my marketing class at Notre Dame’s Mendoza School of Business.March 16, 2020 Read More