Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
What’s love got to do with it? (The cold truth about branding)
We must engage the consumer in interesting and compelling new ways.April 06, 2018 Read More
Three Marketing Tips Every Professional Services Firm Should Implement Right Now
These simple steps are proven, effective ways for a professional services firm to generate viable leads and acquire new clients.March 16, 2018 Read More- Co-branding: Choose your partners wisely
When it comes to picking a marketing partner, we would all do well to remember the advice our parents gave us. Choose our friends wisely.March 02, 2018 Read More 
Lessons from a Commercial Shoot
Although my internship at Villing & Company is still in its early stages, I’ve already been given great learning opportunities - like participating in the filming and production of a TV commercial.February 23, 2018 Read More
Go for the Moon: What Tesla’s Futuristic Stunt Can Teach Us about Marketing Strategy
The goal in marketing is always to get the maximum return on the dollars you spend. To do that, it’s okay to get a little creative – in fact, that’s encouraged.February 16, 2018 Read More- Super Bowl Commercials: This Year the Fans Got It Right (Almost)
Villing & Company president Thom Villing breaks down the best and the worst from the ads that aired during Super Bowl LII.February 06, 2018 Read More - Don't Concede The Branding Game To The Big Guys
How does a credit union or community bank create a strong brand?January 19, 2018 Read More - Bullet Points Aren’t Always Silver: The Contrarian Strikes Again
From my experience, it’s rather difficult to be human, personable and engage in genuine relationship building with a series of bullet points and a formulaic approach to formatting.January 04, 2018 Read More - If Every Day Could Be Christmas: Why Limit Feel-Good Advertising to the Holidays?
Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.December 28, 2017 Read More 
Your Connection Is Not Secure: *Spoiler Alert* HTTP Is Dying
The internet community is slowly killing HTTP...and that's a good thing.December 22, 2017 Read More- More Than a "Fee"ling: The Power of the Client/Agency Relationship
What exactly is the value of an idea?December 08, 2017 Read More - The Brand You Save Could Be Your Own
It is human nature to “hope for the best” so we seldom “prepare for the worst.”November 03, 2017 Read More
