COVID-19 Brand and Marketing Recovery Guide
It is a given that markets will recover from the effects of the coronavirus and consumers will return to these markets. The companies poised to take advantage of this recovery will be the ones that are well prepared. This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic. Lastly, the guide conducts a thorough investigation of the assumptions and expectations that will shape post-COVID-19 brand and marketing strategies.
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