Go Mobile or Go Home
Stop me if you've heard this before.
Now here are a few you may not have heard:
Only 25% of brands have a mobile strategy (Econsultancy)
45% of companies rely solely on desktops to showcase their content (Adobe)
I will admit my eyesight isn't what it used to be, but I suspect just about everyone has difficulty looking at a website designed for desktop or laptop computer screens, on a phone screen that is only two inches wide. And it's so unnecessary. There are so many options available now for optimizing web content for smartphones and other handheld devices.
Obviously apps are one approach. A good app provides easy to use, easy to navigate functionality that users appreciate. And maximizing the consumer experience is the name of the game in contemporary marketing, be it B2B or B2C.
Mobile websites provide some of the same advantages as a good app, but can provide access to more in-depth content. Plus they are relatively easy to produce, especially when created concurrent with the development of the organization's primary site.
If you've been following us, you've probably heard us reference something called "responsive design". Responsive design effectively eliminates the need to have different web designs for multiple devices or screen sizes. Villing & Company has utilized this technique for a number of new websites lately. Here is an example: bolingvisioncenter.com.
If you don't want to take the time to look at it on different devices, just grab the corner of your window and reduce and enlarge the window size. You'll see exactly how it works.
Here are a few more stats that I borrowed. If you don't have a mobile strategy in place for your company, these may be just the incentive you need.
- 91% of adults have their mobile phone within arms reach 24/7 (Nielsen)
- 86% of mobile Internet users use their device while watching TV (ibid)
- 52% of smartphone users prefer receiving offers on their mobile device (eConsultancy)
- 46% of consumers will NOT return to a mobile site that is not working properly (Nielsen)
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