A Simple Message Told as an Epic Saga in One Minute
As a motion graphics designer, I get pretty excited when companies pull out all the stops with this evolving medium. The power of motion graphics is that animators and designers can build worlds that don’t exist in reality to tell powerful and engaging visual stories. There is literally no limit to the creative possibilities.
This one-minute spot by Areva is one of the strongest examples of motion graphics doing just that that I’ve ever seen. Notice that the entire spot is driven by visuals and music and only at the very end do we hear a brief voiceover narration. The rest is just incredibly detailed and well thought-out eye candy that tells a very simple tale in an epic manner.
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