Stop the world, I want to get off.
Do you know what GDPR is?
Have you ever heard of block chain marketing?
How about Manychat?
If you answered yes to all three questions, congratulations. You’re way, way ahead of the curve.
If you answered no to all of them, welcome to the world of digital media overload.
Hardly a week goes by that I don’t hear about a new product, process or service in the world of digital marketing. It’s enough to make my head spin and scream, “Stop the world. I want to get off.”
Now to be brutally honest, this is from a guy who once had a client look at him and ask, “So were you around during, like, the Mad Men era?” Ouch!
But this is also a guy whose job it is to advise clients about the latest and greatest tools for marketing problem solving. I may not always know how to use these tools or how they work (that’s what young people are for), but I darn well better know what they can do to enhance marketing effectiveness.
I’ll admit, sometimes I feel like Sisyphus, the guy the gods condemned to ceaselessly rolling a rock to the top of a mountain, whence the stone would fall back of its own weight. Those gods were nasty. They believed that there is no more dreadful punishment than futile and hopeless labor.
Some days, that’s exactly how I feel.
But lest you feel I am wallowing in mythology and there is no point to this article, I will conclude on a positive note. Other days, I remind myself why I got into this business in the first place. It’s the addictive thrill of the hunt – the search for new, different and exciting ways to help a company solve a tough marketing problem or take advantage of new opportunities for growing their business.
There is a certain pleasure in finding the key to successfully unlock a particularly challenging KPI. And when you do, everyone is happy and inspired. Except maybe that poor guy pushing the rock up the mountain.
(Note: If you’re curious, GDPR stands for General Data Protection Regulation that addresses the export of personal data and aims primarily to give control to citizens and residents over their personal information. It is currently the basis for new regulations imposed by the European Union.
Blockchain marketing is based on blockchain technology, the infrastructure behind Bitcoins. Its advocates hail it as the most revolutionary technology since…well…the Internet. The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. Put another way: blockchain tech is frequently described as a shared spreadsheet or ledger than is maintained simultaneously across thousands or even millions of computers, with no central data storage. Aren’t you sorry I asked?
Finally, ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. According to its developers, “it`s easy and free.”
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