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As evidence I will share with you the conversations about media usage that I've had with my marketing class at Notre Dame's Mendoza School of Business.
Google has stayed true to its message history of creating emotional moments and stories that resonate with its audience.
I asked my branding class at Notre Dame which of the Super Bowl commercials they liked best and which did they think were particularly effective in conveying strong brand messages. While admittedly this exercise involved a ridiculously small sample size, I found the answers of the students to be interesting, insightful and somewhat divergent from expectations.
The holiday commercials I've always enjoyed are the ones that tell a story and touch the heartstrings.
Halloween is, of course, already in the rear view mirror for this year but that doesn't mean we can't learn from some of the odd or questionable decisions, or outright mistakes made by marketers past and present.
Your firm's website should be viewed as the mother ship of your marketing program.
Google seems to know exactly what you are thinking and that freaks many of us out. Find out how a little on how they determine their search results and how you can use it to your SEO advantage.
Make sure you have a team and a plan in place to deliver the best work possible for your clients.
Digital marketing capabilities are often more seductive than they are effective.