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When you demonstrate that your organization has a high level of expertise, you are more likely to get referrals.

Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take.

Readers and advertisers alike need to be given a reason to believe in the power of the local press.

Bloated and uninteresting content is the reason consumers aren't engaged in our marketing messages, not goldfish-like attention spans.

Marketing on social media forces you to distill your message down to its essence.

As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online.

Make sure you have a plan in place for responding to customer reviews online.

It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.