Blog

We must engage the consumer in interesting and compelling new ways.

These simple steps are proven, effective ways for a professional services firm to generate viable leads and acquire new clients.

When it comes to picking a marketing partner, we would all do well to remember the advice our parents gave us. Choose our friends wisely.

Although my internship at Villing & Company is still in its early stages, I've already been given great learning opportunities - like participating in the filming and production of a TV commercial.

The goal in marketing is always to get the maximum return on the dollars you spend. To do that, it's okay to get a little creative – in fact, that's encouraged.

Villing & Company president Thom Villing breaks down the best and the worst from the ads that aired during Super Bowl LII.

How does a credit union or community bank create a strong brand?

From my experience, it's rather difficult to be human, personable and engage in genuine relationship building with a series of bullet points and a formulaic approach to formatting.

Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.