B&L Information Systems
Website and Sales Materials
B&L caters exclusively to the metalcasting industry. Their deep understanding of the foundry and die cast business enables them to develop custom ERP software solutions to manage all aspects of business and integrate shop floor data with back-office systems.
The B&L brand is a dichotomy between the heavy, industrial nature of metalcasting and high-tech software development. The challenge was portraying them equally in both arenas. Mission accomplished. The process began with a new website that became the flagship of rebranding. Its design was quickly translated into print ads, brochures and sales support materials.
