Financial Center Credit Union New Branch “Rethink” Campaign
This extensive integrated marketing campaign promoted Financial Center’s entry into a new market. With a new state-of-the-art branch office and innovative products and services, Villing+Co developed the “Rethink how you bank” theme. The campaign consisted of newspaper and outdoor advertising, PR, collateral materials and more.
Financial Center Credit Union Newspaper Ad
Financial Center Credit Union :30 Second Web Ad
Financial Center Credit Union Open House Promotional T-Shirt
Financial Center Credit Union Open House Evite
Financial Center Credit Union Extendable "Reveal" Mailer
The South Bend Clinic “DocIN” Online Care Campaign
Marketing a new service can be a challenge. Marketing it during a pandemic can be formidable. But when that service is invaluable, getting the word out is a necessity. As COVID-19 hit the community, the Clinic needed to fast-track the marketing of their recently developed tele-health service, DocIN. Villing+Company worked closely with the Clinic’s marketing team to determine the best course of action to create the program’s identity and build awareness within an accelerated timeline, utilizing media that would be effective during statewide, stay-at-home orders.
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
Unity Physicians Hospital Brand Identity
When Unity Medical and Surgical Hospital was purchased by a group of local healthcare providers, the name was changed to Unity Physicians Hospital. A new name required a new look including a logo and brand identity package, an internal announcement brochure and a brand standards guide.
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Boling Vision Center Heroes Campaign
Good vision enhances the lives of many patients, especially those who play critical roles in serving and protecting our community. It was in the spirit of telling their stories that the Boling Heroes campaign was created and produced. This fully integrated campaign included TV, radio, print, outdoor and digital advertising to share the stories of Boling patients.
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Villing+Co Pandemic Public Service Campaign
In the midst of the coronavirus pandemic and all of the fear surrounding it, Villing+Co wanted to offer a few words of caution and encouragement. In addition to print, television and digital messages, the campaign was also featured on local newscasts.
Villing+Co Pandemic Public Service Campaign
Villing+Co Pandemic Public Service Campaign
Villing+Co Pandemic Public Service Campaign
Villing+Co Pandemic Public Service Campaign
Villing+Co Pandemic Public Service Campaign
Villing+Co Pandemic Public Service Campaign
South Bend Schools Summer Enrollment Campaign
To spur kindergarten enrollment, Villing and Company developed a summer campaign for South Bend Schools featuring students from the Kennedy Primary Academy magnet school. Outdoor was the primary medium, coupling a student image with a photo of his/her career aspiration. A vanity URL (Enrollinthefuture.com), a web landing page, digital ads and collateral materials rounded out the program.
South Bend Schools Summer Enrollment Campaign
Ronald McDonald House Charities Capital Campaign
Ronald McDonald House Charities Capital Campaign
Ronald McDonald House Charities of Michiana Awareness Campaign
Ronald McDonald House Charities Testimonial Video
Goshen Community Schools "I Believe" Campaign
Goshen Community Schools "I Believe" Campaign
Goshen Community Schools "I Believe" Website
Goshen Community Schools "I Believe" TV Spot
McDonald's Smart Choices Campaign
From the apple slices in Happy Meals and whole grain oatmeal to premium salads, yogurt and low-fat milk options, this campaign reminds families about the importance of making smart meal decisions each and every day.
McDonald's Smart Choices Campaign
McDonald's Public Relations
Whether it’s a new product launch, store event, or one of the countless initiatives surrounding the nearly 100 McDonald’s restaurants of the Northern Indiana Co-op, our job is to get the word out. Shown here is a post card sent to media representatives offering a free Chocolate Covered Strawberry Frappé and an in-store flyer inviting customers to go online and ask McDonald’s just about any question about their food.
McDonald's Internal Marketing
To accompany our external public relation efforts, Villing & Company often provides internal marketing solutions to create excitement about product launches and educate employees about new products, events and marketing initiatives.
Aay's Rental Branding Campaign
When it comes to party and tool rental, look no further than Aay’s. That’s the core message behind the “Start Here” campaign that includes television, outdoor and print advertising.
Aay's Rental Branding Campaign
Aay's Rental Branding Campaign
