Ronald McDonald House Charities
Awareness Campaign
Villing+Co has been a long-time partner and supporter of Ronald McDonald House Charities of Michiana. Even though the charity is well-known for the invaluable service they provide, everyone agreed that reminding the community of that fact was vitally important. The campaign not only raised awareness for families needing the service, it also appealed to donors and prospective donors. Numerous families with critically ill or injured children who weren’t familiar with the charity were thrilled to discover an ally during their stay at Beacon Children’s Hospital. Tactics for the campaign consisted of testimonial-based television spots, billboards, print ads and in-hospital signage.
