South Bend Community Schools
Rebrand and Enrollment Campaign
Villing+Co was chosen to rebrand the school system, giving it a fresh, more contemporary feel. First, the Villing team brought the school board’s vision for their new logo to life. Then applied the branded look to all marketing materials, including their stationery, website, and collateral.
On the heels of the rebrand came the second phase of their enrollment growth and retention initiative. The “Enroll in the Future” campaign featured messaging that focused on the school system’s ethnic diversity and the value it has in opening and developing young minds. Television advertising was the flagship of the campaign and was supported by a testimonial web video, outdoor and digital advertising, a designated landing page, social media and public relations.
