Team Butter Virtual Fundraising

Team Butter is an online fundraising company that caters to youth sports teams, clubs and other organizations. They provide products like popcorn and cookie dough, along with an easy-to-use mobile app from which users sell. The fundraising groups, in turn, keep a percentage of sales.

When our relationship with Team Butter began, all they had was a name and a vision. As an upstart company, they entrusted the Villing team with the task of bringing their company to life – beginning with a strategic marketing plan, followed by a logo and brand identity. A website, app, product flavor names and package designs quickly followed.

As with any new company, raising brand awareness is paramount. To meet that challenge, the Villing team developed a series of targeted emails, a digital marketing campaign including paid advertising and content marketing, and an ongoing social media presence. Villing+Co also gave the fledgling brand credibility through the quality production of a web video and high-end product/lifestyle photography.