Unity Physicians Hospital
Brand Identity
When Unity Medical and Surgical Hospital was purchased by a group of local healthcare providers, Villing was asked to help rename the facility – and Unity Physicians Hospital was born.
A new name required a new look beginning with a logo, which was inspired by the trillium, a spring flower symbolic of renewed life. A brand identity package, an internal announcement brochure and a brand standards guide soon followed. Having notable healthcare marketing experience, the Villing team quickly built a strong foundation for the new brand and provided strategic guidance for a multitude of marketing initiatives.
