YMCA of Greater Michiana
Services and Program Marketing
Villing+Co has been a long-time marketing partner for the YMCA of Greater Michiana. Throughout the relationship, our task has been to raise awareness, improve public perception and market their various initiatives – membership drives, special promotions and fundraising top this list. Beyond creative development and execution, we’ve also provided strategic marketing guidance, research services, media planning and placement recommendations. Integrated campaigns have proven hugely successful for the Y – a combination of targeted social media ads, newspaper advertising, billboards and direct mail all supported by public relations efforts.
