Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The following 5 articles were tagged as "ROI".
- Is branding still relevant in a digital marketing world?
AIDA. No matter how many ways we repackage the marketing funnel process; these four letters still speak to the essential steps required for effective marketing.Read More
- The Social Media Metrics that Matter
There are many statistics available, but not all of them tell you what you want to know. Especially in the realm of social media, marketers can be overwhelmed by the sheer volume of metrics at their disposal.Read More
- The ROI on risk-taking
Marketers would do well to remember the classic investor mantra that the greater the risk, the greater the potential reward.Read More
- Blogging: A Christmas Present and New Year’s Resolution All Wrapped Up into One
The dust has settled from the holiday season, and we’re getting back into our work routines. Christmas and New Year’s bring with them a few cultural traditions. I want to focus on two in particular – gifts and resolutions – and how they relate to blogging.Read More
- What is the ROI on Obsessing About ROI?
It’s been said that marketing is both an art and a science. The science part can be measured and acted upon. But the art component requires a less empirical approach. Read More