Advertising Age Releases 2014 Marketing Fact Pack
Advertising Age recently released their 2014 Marketing Fact Pack, which contains a lot of useful statistics and information for marketers.
Some of the interesting things we noticed were the following:
- 65% of adults text while watching TV.
- At 21.7%, the Internet is the second largest advertising medium behind TV (38.8%).
- In 2013, time spent using digital media overtook TV.
- Visiting websites is the most popular activity on tablets.
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