Proven
Healthcare Portfolio
Consumerism is playing a role in healthcare as never before.
It's no longer enough for healthcare marketing to project a feel-good,
institutional storyline. Messages must be strategic and compelling.
The South Bend Clinic Dermatology Open House
The South Bend Clinic Dermatology Open House
To expand awareness of The South Bend Clinic's cosmetic dermatology services, Villing+Co was tapped to create an open house promotion. The highly-targeted, all-digital promotion included social and digital display ads, linked to an event-specific landing page. The open house exceeded attendance goals and led to a second event.
The South Bend Clinic “DocIN” Online Care Campaign
Marketing a new service can be a challenge. Marketing it during a pandemic can be formidable. But when that service is invaluable, getting the word out is a necessity. As COVID-19 hit the community, the Clinic needed to fast-track the marketing of their recently developed tele-health service, DocIN. Villing+Company worked closely with the Clinic’s marketing team to determine the best course of action to create the program’s identity and build awareness within an accelerated timeline, utilizing media that would be effective during statewide, stay-at-home orders.
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
The South Bend Clinic “DocIN” Online Care Campaign
Integrative Care Partners, LLC (ICP) New Corporate Identity
Villing + Co developed the logo, corporate identity package and website for Integrative Care Partners, LLC. ICP is a new physician-owned healthcare network, representing a collaboration between four independent physician groups.
Integrative Care Partners, LLC (ICP) New Corporate Identity
Unity Physicians Hospital Brand Identity
When Unity Medical and Surgical Hospital was purchased by a group of local healthcare providers, the name was changed to Unity Physicians Hospital. A new name required a new look including a logo and brand identity package, an internal announcement brochure and a brand standards guide.
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Unity Physicians Hospital Brand Identity
Boling Vision Center Heroes Campaign
Good vision enhances the lives of many patients, especially those who play critical roles in serving and protecting our community. It was in the spirit of telling their stories that the Boling Heroes campaign was created and produced. This fully integrated campaign included TV, radio, print, outdoor and digital advertising to share the stories of Boling patients.
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Boling Vision Center Heroes Campaign
Ronald McDonald House Charities of Michiana Awareness Campaign
The South Bend Clinic My Clinic Portal Announcement
Villing & Company worked closely with the development team of the South Bend Clinic to introduce its new patient portal with compelling, yet easily understandable messages.
The South Bend Clinic My Clinic Portal Announcement
The South Bend Clinic 100th Anniversary Campaign
The South Bend Clinic 100th Anniversary Campaign
The South Bend Clinic 100th Anniversary Campaign
The South Bend Clinic 100th Anniversary Campaign
The South Bend Clinic “One Name To Know” TV
The South Bend Clinic “Happier Life” TV
The South Bend Clinic Recruitment Campaign
The South Bend Clinic Recruitment Campaign
Boling Vision Center Rebranding Campaign
These two ads were part of Boling Vision Center's "They Eyes Have It" rebranding campaign and highlighted Boling's expertise in LASIK vision correction surgery, senior eyecare and other services.