Villing & Company

Coca-Cola's Clever Second Lives Campaign

Advertising is powerful. It sways hearts and minds. Take the new Coca-Cola Second Lives Campaign. Here's a video that makes the biggest of big international corporations seem like a fuzzy and cuddly Teddy bear. Now, whether or not this campaign will have any real, measurable impact on global pollution (I mean, heck, they're manufacturing more plastic here), that's up for debate. But there's no doubt this will put a smile on your face and put you in the mood for an iced cold Coca-Cola on a hot summer day.

Filed Under: advertising

Villing & Company

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