Alert: Google Search Algorithm Updated To Favor Mobile-friendly Sites for Mobile Searches
If mobile search traffic is important to your business, you'll want to be sure that your site is deemed "mobile-friendly" by Google. According to Google's blog post on the topic:
"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
You can test your site using Google's tools here:
https://www.google.com/webmasters/tools/mobile-friendly/
Although this announcement from Google is hardly unexpected in light of the increased usage of mobile devices, it is a bit of a game changer. If you have questions about this announcement or the implications for your website, please let us know.
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