Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The following 69 articles were tagged as "web".
The sorry state of contemporary websites: A non-developer’s assessment
Your firm’s website should be viewed as the mother ship of your marketing program.Read More
Transparency in Digital Marketing
As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online.Read More- Review Responses: An Untapped Branding Resource
Make sure you have a plan in place for responding to customer reviews online.Read More 
Finding Your Voice (Search) With Conversational AI
The popularity of voice enabled devices and voice search has skyrocketed over the last several years. How will your organization take advantage of these new technologies now that so many users are having conversations with their devices?Read More- Time To Get AMP’ed: A Beginners Guide to Accelerated Mobile Pages
Already have a mobile friendly site and want to perform even better with your website's SEO? Introducing the latest web hotness, AMP (Accelerated Mobile Pages).Read More - Moneyball marketing
Data-driven tactics are great but they are no substitute for having a carefully constructed strategic plan.Read More - Your Connection Is Not Secure: *Spoiler Alert* HTTP Is Dying
The internet community is slowly killing HTTP...and that's a good thing.Read More 
Four do’s and a don’t for digital advertising
Here are some basic best practices you should consider when you’re ready to put your toes into the waters of digital advertising.Read More- “Alexa, help me promote my brand.”
The difference between voice search and traditional search is the same as between casual conversation and written narrative.Read More - Wake Up and Smell the Mobile Advertising
If you advertise in a way or on a medium that doesn’t fit with your customer’s habits, it will come across as annoying or ineffective.Read More - Google Analytics: Integration, Segmentation and Customization
Villing & Company interactive director, Adam Kizer, gives an overview of a few helpful features in Google Analytics.Read More - Google Is Freaking Me Out: How Does It Know What I'm Thinking?
From the instant autocomplete suggestions to answering questions directly in the search results, Google knows exactly what I'm thinking most of the time. So how do they do it?Read More 
Observations on Contemporary Web Look and Functionality
We’ve recently launched a brand new Villing & Company website. If you’re looking to update your website, here are a few things we considered as we went through the process. Read More
Alert: Google Search Algorithm Updated To Favor Mobile-friendly Sites for Mobile Searches
On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.Read More- Going Native With Your Digital Marketing: It's Effective. Is It Fair?
Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.Read More - Why You Should Underestimate Your Website Visitors
While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.Read More - Five Guidelines to Make Your Website's Links More Usable
From a design perspective, links of any kind within the text of a page are a bit of an eyesore. However, it’s important that we balance the site’s visuals and usability when choosing how to style our links.Read More - Five Reasons to Use Animation on Your Website
Rather than animation for animation's sake, it's important to use online animation and motion as a means to better communicate with website visitors.Read More - The App-ification of the Web
Due to the explosive growth in mobile traffic and touchscreens on traditional computers, your next website should be heavily influenced by mobile application design for the best user experience.Read More - Go Mobile or Go Home
Just about everyone has difficulty looking at a website designed for desktop or laptop computer screens, on a phone screen that is only two inches wide. And it's completely unnecessary.Read More - Google's Spring Cleaning: Enlightened or Misguided
Last month, Google discontinued more of its services and products in what they like to call "spring cleaning." Did they make a mistake?Read More - Dealing with Screen Size on the Web Part 2: A Potential Solution
During the course of my day, I browse the web on screens that range from 3.6 inches to 12 inches to 47 inches. How can you build websites that work well at all sizes?Read More - Dealing with Screen Size on the Web Part 1: The Current Situation
Website developers have had to deal with the screen size problem since the beginning of the web. Over the years, this problem has become increasingly difficult to solve because screens are getting both larger and smaller.Read More - The Beginner's Guide to Google Analytics Part 3: Content
Learn the basics about the Google Analytics Content reports. These reports can help marketers decide which pages of their site are successful and which aren't.Read More - The Beginner's Guide to Google Analytics Part 2: Traffic Sources
Learn the basics about the Google Analytics Traffic Sources reports. These reports can help marketers make important decisions about how to promote their websites.Read More - The Beginner's Guide to Google Analytics Part 1: Overview and Audience
Your website is probably tracking statistics using Google Analytics, but it may not be obvious what's important. Here's an overview of the key areas for marketing professionals.Read More - Why We're Dropping Support for IE6
It's 2012, so it's time to make some changes. First on the list: we're no longer going to put much effort into supporting Internet Explorer 6. Are we crazy?Read More - Touch Computing: Yet Another Case for Accessible Website Design
Touch is positioned to become the primary method that consumers use to interact with your website within two or three years. Here's how you can prepare your website for the coming "touch" revolution.Read More - Voice Computing: Another Case for Accessible Website Design
As Siri and Xbox Kinect push voice recognition into the mainstream, here are some things you can do to make it easier to browse your website using voice commands.Read More - Leaving the Station-ary: The Rush to Mobile Marketing
By 2014, more people will access the Internet via mobile devices than with desktop computers. This has major implications for marketers.Read More 
The Best New Features of HTML5
You may have heard a lot recently about HTML5. Here's a summary of the best new features HTML5 has to offer.Read More- Five Tips to Create Usable Website Navigation
Clear, easy-to-use navigation is probably more important than any other element of your website. Our interactive director explains how to make sure that your navigation is effective.Read More - Seven Key Areas to Help Companies Improve Online Video Content
A web video needs to be compelling or people won't care and it will end up being a huge waste of money. Our video specialist shares seven tips to help make your web videos better.Read More - Marketers Need to Face the Facts: "Apps" are Mostly Games and Social Networking
App usage is exploding, causing many marketers to blink dollar signs and flood the app store with "apps" that are little more than mobile-friendly versions of their website. I think this is a mistake.Read More - Mobile Apps versus Mobile Web: The Key Statistic that Determines Which Is Best For You
Should you prioritize a mobile app or mobile website? We suggest that you can answer that question by looking at a single statistic of your website. Read More - How Travel and Tourism is Ahead of the Curve in Digital Marketing
Those in the travel and tourism industry better get on the mobile marketing train in a hurry or get left at the station. Read More - Are You a Spammer? How to Use Email Marketing Without Sending Spam
As valuable as email marketing is, it's important to understand the rules and risks involved. If you're not careful with your email marketing, you could be blacklisted by ISPs or fined by the FTC. Read More 
Ten Email Marketing Tips You Can Implement Now
I recently listened to a webinar by Dan Zarrella from HubSpot. It was filled with email marketing ideas that any company could implement now.Read More- Is Aggressive Search Engine Optimization Immoral?
A high search engine ranking obviously has the potential to drive tons of visitors to a business. Some companies have decided that it's OK to do anything to cheat the system. I say, "enough is a enough!"Read More - Hearsay and Statistics: Smartphone Apps May Get the Press, But a Recent Survey Suggests Many Consume
Apps are great for self-contained experiences. However, it's important not to overlook the value of creating a mobile-friendly website. This may be what your customers actually prefer.Read More - The Web is Dead? What Wired Really Meant, and Why You Should Care
The cover of the September Wired magazine is bright red and loudly proclaims "The Web is dead." The truth is more subtle, but shouldn't be ignored.Read More - Is Augmented Reality the Future of Marketing?
Augmented reality combines technologies such as GPS, cameras and wireless Internet to create some pretty incredible applications. We share the best real-world examples and what this will mean to you in the coming years.Read More - Making Digital Look Analogue: Visual Trends in Web Design
The border between analogue and digital web design is being compromised visually. View examples of websites that are replicating the look and feel of the analogue world we wake up in every day.Read More - Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)
If you are responsible for a website, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.Read More - What You Need to Know About the Browser War
Need to be able to speak intelligently about website browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.Read More - Use Google Trends to Gain Valuable Insights for Free
It's important for marketers to keep their finger on the cultural pulse. One way to do that is to use Google Trends.Read More - The Four Critical Questions Every Home Page Must Answer
Your home page is one of the most important pages on your website. To be effective it must quickly provide the answers to four basic questions.Read More - Don't Underestimate the Importance of Your Subpage Design
There's something that's always bothered me about the traditional website design process. The focus is too often on the home page design, with the subpage design thrown in as an afterthought. This is dangerously misguided.Read More - The World of Webinars
Technology has brought many conveniences into our lives. In my opinion, webinars are one more convenience to add to the list.Read More - Concept to Completion - Building a High-Impact Financial Web Site: Part 2
In the previous article, I discussed the planning and design stages of building the Lake City Bank website. Of course, you can have the coolest design out there, but if the site doesn't work right, or is difficult to maintain, it just won't be useful.Read More - Concept to Completion - Building a High-Impact Financial Web Site: Part 1
Villing recently launched a Web site that may be one of our most ambitious projects to date - the Lake City Bank website. This article gives a behind-the-scenes look at the project.Read More - Advanced Search Techniques To Help You Google Like a Pro
Using special keywords and operators in Google's normal search box can greatly improve the quality of your results. You may have heard of some of these, but my guess is that some will be new.Read More - Top Four Web Optimization Myths
Myths about website optimization can often lead to unnecessary usability restrictions or inappropriate goals. These are some of the more common web optimization myths that I run across quite frequently.Read More - If You Use Google for Everything, You're Missing Out
With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online.Read More - How to Hire a Web Developer and/or Web Firm
Hiring an outside web developer or firm can be very challenging. It often feels like you're wading through acronyms and certifications when all you really want to know is "Will this developer do a great job on my site?"Read More - Protect the Mothership: Everything you do in online marketing should orbit around your website.
An organization's website is truly its mothership on the Internet. And any online marketing initiatives are only as powerful as the mothership around which they orbit.Read More - How To Check the Quality of Your Web Site Code
Most marketing managers and coordinators don't understand HTML. So how do you know if your programmer is doing a good job?Read More - Useful Tools for Marketing Professionals (also, they're free)
Over the years, I've found quite a few useful tools that marketing people might not realize they can use for free.Read More - So, You Want Online Animation?
Website animation can greatly enhance a visitor's experience on your web site. But you need to be careful or it could do more harm than it's worth.Read More - Four Things You Think You Want (But Really Don't) For Your Web Site
Often during our early meetings for a new web site, the client begins listing some of the things they'd like to accomplish with their website. Most of the time, these objectives are reasonable, but sometimes they are not.Read More - Personalized Search - Google is Changing the Ground Rules
Do you spend a lot of money with sleazy companies who promise top search engine placement at any cost? If so, it's time to rethink your strategy.Read More - Three Interactivity Features That Will Improve Your Web Site
In the last five years, we've witnessed the beginning of a major shift in the way people use the Internet. The Internet is moving away from being a collection of separate pages and becoming a single integrated experience.Read More - Lost in Translation
Many companies are falling short when it comes to integrating their traditional marketing materials with their online marketing efforts.Read More - The Three-Month Google AdWords Trial
Learn more about Villing & Company's three-month Google Adwords trial and why we are going to continue the program.Read More - New Home Broadband Statistics
The Pew Research Center recently released their Home Broadband Adoption report for 2008. Learn about some of the key findings of this report.Read More - Manage Your Identity on Google Maps
Learn how to edit your business information on Google Maps.Read More - The Dark Side (and the Bright Side) of Pay-Per-Click
Pay per click advertising, when done right, can be a very useful and effective advertising tool. However, companies often don't have a clue as to how to make PPC advertising work for them.Read More - Don't Waste Your Time Browsing. (Let the Web Come to You.)
You may have heard of RSS or feed readers. Basically, RSS is a method of distributing website content, such as news stories, to everyone who has chosen to subscribe.Read More 
Why You're Not Getting Googled.
What do you say when the boss, asks "Why aren’t we showing up in Google?" "Good question!" is probably not a great answer. How to enhance placement on search engines is by far the question we hear most frequently.Read More
