Points of View
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The following 2 articles were tagged as " ADS".
- Super Bowl Brand Message: Google’s “Loretta Ad”
Google has stayed true to its message history of creating emotional moments and stories that resonate with its audience.February 24, 2020 Read More
- Super Bowl Commercials: Another Perspective
I asked my branding class at Notre Dame which of the Super Bowl commercials they liked best and which did they think were particularly effective in conveying strong brand messages. While admittedly this exercise involved a ridiculously small sample size, I found the answers of the students to be interesting, insightful and somewhat divergent from expectations. February 12, 2020 Read More