Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The following 10 articles were tagged as "Budget".
- More Than a "Fee"ling: The Power of the Client/Agency Relationship
What exactly is the value of an idea?Read More
- Why Professional Services Firms Need to Rethink Their Marketing Budgets
How a strategic adjustment can make a profound difference in the quality and impact of your future marketing success.Read More
- Taking the guesswork out of client relationships
Marketers are increasingly asking for accountability from their agencies – and appropriately so. Having solid information based on current and future ROI data makes everyone’s life easier.Read More
- Is Digital Marketing Really the Way of the Future?
The world's largest advertiser - Procter & Gamble - saw a sales boost after slashing their digital budget. What, if anything, should marketers take away from this?Read More
- Making Your 2017 Planning a Little Easier
For the rest of this month, we will be dedicating our social channels to helping you plan. Your strategy won’t plan itself. Take the time to plan for success.Read More
- The ROI on risk-taking
Marketers would do well to remember the classic investor mantra that the greater the risk, the greater the potential reward.Read More
- What is the ROI on Obsessing About ROI?
It’s been said that marketing is both an art and a science. The science part can be measured and acted upon. But the art component requires a less empirical approach. Read More
- Almost Half of Marketers to Boost Budgets This Year
This is the verbatim headline from a newsletter that just came across Thom's desk. It was referring specifically to B2B marketers, but I'm sure B2C brands are feeling upbeat as well.Read More
- It's About Time! Or Is It? Why It Makes More Sense to Pay for Solutions than Hours.
In the current climate of increased concern for accountability and return on investment, wouldn't it make more sense to pay for value received rather than hours incurred?Read More
- Budgeting for Business
How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the "arbitrary and affordable" model. Some match their competitors. But maybe there's a better way.Read More