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The following 4 articles were tagged as "holiday".
- Holiday TV commercials: From the ridiculous to the sublime
The holiday commercials I’ve always enjoyed are the ones that tell a story and touch the heartstrings.December 19, 2019 Read More
- “Still I look to find a reason to believe”
It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.December 07, 2018 Read More
- If Every Day Could Be Christmas: Why Limit Feel-Good Advertising to the Holidays?
Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.December 28, 2017 Read More
- T'is the Season: A Case for Cause Marketing
When orchestrated effectively, cause marketing can be a win-win for commercial marketers and specific charities.December 23, 2014 Read More