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The following 4 articles were tagged as "holiday".
Holiday TV commercials: From the ridiculous to the sublime
The holiday commercials I’ve always enjoyed are the ones that tell a story and touch the heartstrings.Read More“Still I look to find a reason to believe”
It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.Read MoreIf Every Day Could Be Christmas: Why Limit Feel-Good Advertising to the Holidays?
Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.Read MoreT'is the Season: A Case for Cause Marketing
When orchestrated effectively, cause marketing can be a win-win for commercial marketers and specific charities.Read More