Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- 5 Tips to Help Your C-Suite View Marketing as an Investment
It can be challenge to persuade executives that marketing initiatives are investments, not expenses. With this in mind, here are five methods to be more persuasive in asking for resources for your marketing and branding efforts.September 07, 2020 Read More
- Making Patient Empathy the Foundation of Your Healthcare Marketing Strategy
Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take.March 14, 2019 Read More
- The Patient Experience, 2018 Edition
Focusing on the consumer decision-making process and understanding what patients prioritize will ensure engagement and retention over time.August 03, 2018 Read More
- Five Healthcare Marketing Trends for Success in the Fourth Quarter and Beyond
Healthcare marketing continues to become more and more about relationships and the one-to-one conversation between the provider and the patient.September 22, 2017 Read More
- Are We Fishing Where the Fish Are?
Healthcare marketers know the internet has become a driving force for patients researching providers. So, doesn’t it make sense for our marketing efforts to align with how patients search for and make decisions about providers?December 02, 2016 Read More
- Q&A with Director of Account Planning Diane Doyne
As part of our month-long focus on planning for success, we sat down with Villing & Co. director of account planning, Diane Doyne, to discuss the planning process.September 27, 2016 Read More
- An Event to Remember
A good event leverages in-person engagement—so a two-way conversation vs. a lecture is paramount to success.September 13, 2016 Read More
- Beyond the Health Fair Booth
Attracting the millennial audience means improving the patient journey by delivering information and experiences in the ways they prefer.June 08, 2016 Read More
- Can Healthcare Provider Websites Go From Drab to Fab?