Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
Just What Is a Marketing Partner?
A partner is someone with whom you have become strategically linked for a common good. Read More- The Three E’s of Leadership
It is actually very simple to determine how well leaders are performing. It can be measured with the Three E’s of leadership. Read More - Six Marketing Lessons From The Pandemic
Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.Read More - The Five Most Dangerous Phrases in Business
Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.Read More - What’s Ahead for U.S. Businesses?
The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.Read More - All Lead Generation Tactics Are Not Equal
If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? Here are seven tips that will help you convert more leads into sales.Read More - Are We There Yet?
We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.Read More - Advertising is Marketing, but Not All Marketing is Advertising
Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.Read More - 7 Ways Working with a Marketing Agency Will Improve Your Results
No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level. Read More - The Sixfold Path of Business
Jay outlines his process or method that helps a business owner or leader give proper consideration to the building blocks of a successful business.Read More - Marketing Misconceptions
There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.Read More - Dear CEO: Selling is not marketing.
Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.Read More - Marketers Arise!
Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!Read More - COVID-19 Brand and Marketing Recovery Guide
This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic.Read More
