Points of View
There's no such thing as a free lunch, but our ideas are on the house.
- 7 Ways Working with a Marketing Agency Will Improve Your Results
No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level. January 20, 2021 Read More
- The Sixfold Path of Business
Jay outlines his process or method that helps a business owner or leader give proper consideration to the building blocks of a successful business.January 05, 2021 Read More
- Marketing Misconceptions
There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.December 04, 2020 Read More
- A Tale of Two Clients
Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.July 21, 2020 Read More
- Dear CEO: Selling is not marketing.
Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.June 28, 2020 Read More
- Marketers Arise!
Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!June 10, 2020 Read More
- Staffing Firm: Do You Have Too Many Candidates?
In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.May 15, 2020 Read More
- COVID-19 Brand and Marketing Recovery Guide
This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic.May 04, 2020 Read More
- Become the Employer of Choice
In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.April 25, 2020 Read More
- The Coming War for Talent
Considering the current unemployment situation, it’s hard to imagine that a war for workforce talent could be looming on the horizon – particularly in the staffing industry.April 17, 2020 Read More