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The following 32 articles were tagged as "public relations".
What PR Professionals Can Learn from the Fyre Festival and Its Influencer Marketing
The Fyre Festival is an example of how putting a PR campaign ahead of planning the actual event, product or service will catch up with one in the end.Read More- Press releases are still important…so how do you write a great one?
The ability to write and send actionable press releases remains one of the core components of any PR professional’s toolbox.Read More 
The Brand You Save Could Be Your Own
It is human nature to “hope for the best” so we seldom “prepare for the worst.”Read More
Fake, fact or fudged: PR will face greater scrutiny
Good practitioners will be counted on more than ever by media channels and marketing clients alike.Read More- The One Key Skill for PR Success
Public relations has undergone many changes in the digital era. So how can you navigate such a shifting landscape? It all comes down to one word...Read More - Use the Force: Why Content Amplification is Your Biggest PR Asset
If there is any “PR trend” for your brand to focus on in 2016, it should definitely be the importance of quality content. In all reality, that trend is as old as time – because it works. Read More - Internal Public Relations: Looking inside your company for your best marketers
When the internal environment of a company is positive, it will carry over to the organization’s external publics – specifically current customers and those who might be purchasing products or services in the future.Read More - Swiping Left on Tinder's Twitter Meltdown
Does a firestorm of snarky tweets seem like good marketing strategy? It did to Tinder. Here's why they were wrong... Read More 
Saving the Saviors: How PR Agencies Are Solving Their Own PR Crisis
Public relations agencies spend a great deal of time helping other companies promote themselves successfully. So what happens when the promoters need the promoting?Read More
Donuts and Crisis Communication
Restoring image can be a challenge for crisis communication managers, especially when your client is Ariana Grande. Villing intern Alexa Tupper offers an outsider's perspective on how the situation could’ve been handled differently.Read More
How to Be Available to Your Audience
Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective?Read More- A Biased but Apolitical Commentary on Indiana
In the last month, Indiana has seen substantial fall-out from the enactment and then "clarification" of the religious freedom bill. Deservedly so. Not because of the content or intent behind the bill.Read More - Why the Indianapolis Colts Paid Me to Attend the Super Bowl
My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancée.Read More 
A Christmas Miracle
Next time someone asks what my dream PR project would be, I know just what I’ll say.Read More- The Media Kit: An Oldie, But a Goodie
In recent years, it seems as though the traditional media kit has gone extinct. With email and social media at our fingertips, why bother with the hassle of media kits?Read More 
In Need of a PR Boost? Take to the Field.
If you watched even a quarter of the Army-Navy football game - you witnessed a marketing assault on the senses.Read More- Using Mystery and Minimalism to Launch Products
Not every company is like Apple, but their high-impact product launches can teach marketers a lot about how to orchestrate successful press events.Read More 
Four Tips for Choosing Your PR Battles
Call me strange, but I find that warfare offers a great deal of metaphors applicable to the public relations industry. It's probably because I cut my PR teeth in the political world.Read More- 5 New Year's Resolutions for the PR Pro
Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.Read More - Crisis Communications: Disasters Happen. Nightmares Don't Have To.
Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.Read More - A Pitch for Relevance
If there's anything that social media has taught us the last few years it’s that consumers are conditioned to receiving relevant content on their own terms.Read More - Everything I Needed to Know About Crisis Communications I Learned in Kindergarten
Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire.Read More - Touchdowns and Touchpoints: Football Provides a Lesson in Brand Management
Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations. Read More - Breaking News: Fast vs. Factual
Technology today and our ability to contact and engage instantly has greatly enhanced the world’s ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies. Read More - There Are Worse Things: Questions of legitimacy are a far greater threat to Groupon than a Big Game
Negative fallout from tripping up during a Super Bowl advertisement can actually pale in comparison to a lesser known, but potentially more dangerous threat.Read More - Let's (Not) Give Them Something to Talk About: BP's Twitter Parody Problem
BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account.Read More 
Nonprofit + Event Planning x Public Relations = Success
Incorporating public relations into your nonprofit event planning may not solve all of your budget problems, but if all the elements are executed properly your event can be extremely successful!Read More- Role Playing: How the Economy Allows for Role Reversal by PR Practitioners
PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish.Read More - The impact of social media can spell heartburn for marketers. Just ask Domino's.
In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's.Read More - Don't Call it a Comeback
Invigorated by social media, PR evolves with the times.Read More 
Top Ten Reasons Press Releases Fail
After countless nights of staying up late and watching Dave, I have decided to write my own top ten list. For your enlightenment and entertainment, here are the top ten reasons press releases fail.Read More- Flack Attack
“Show me a PR person who is ‘accurate’ and ‘truthful’ and I’ll show you a PR person who is unemployed.”
- Andrew Cohen (appearing on CBS Sunday Morning)
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