Villing
Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The following 51 articles were tagged as "marketing".
Holiday TV commercials: From the ridiculous to the sublime
The holiday commercials I’ve always enjoyed are the ones that tell a story and touch the heartstrings.Read More- Marketing Horror Stories: The not-good, the bad and the ugly
Halloween is, of course, already in the rear view mirror for this year but that doesn't mean we can't learn from some of the odd or questionable decisions, or outright mistakes made by marketers past and present.Read More - The sorry state of contemporary websites: A non-developer’s assessment
Your firm’s website should be viewed as the mother ship of your marketing program.Read More 
The Risk You Take By Failing to Collaborate
Make sure you have a team and a plan in place to deliver the best work possible for your clients.Read More- Digital marketing: Strategic solution or just another shiny object?
Digital marketing capabilities are often more seductive than they are effective.Read More 
BMW Emotional Branding: For Long-Term Customer Loyalty
In today’s world the most successful brands maximize their customer loyalty through emotional branding.Read More- Boomers don’t get the buzz but they’re still paying the bills
When it comes to spending, the boomer generation is “where the action is.”Read More - Five frequently missed marketing opportunities for professional services
Amid our day-to-day responsibilities, it is easy to temporarily lose sight of the fact that marketing needs to be a sustained and nurtured process.Read More - What influencer marketing is and what it should be: The Contrarian strikes again.
Marketers frequently overlook opportunities to access third party referral sources as a means of extending their brand messaging.Read More - The spring of our content: A compelling tool for professional services marketing
When you demonstrate that your organization has a high level of expertise, you are more likely to get referrals.Read More 
Making Patient Empathy the Foundation of Your Healthcare Marketing Strategy
Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take.Read More- If consumer attention spans are shrinking, who is to blame?
Bloated and uninteresting content is the reason consumers aren’t engaged in our marketing messages, not goldfish-like attention spans.Read More - Social Media Marketing: Get To The Point
Marketing on social media forces you to distill your message down to its essence.Read More - Transparency in Digital Marketing
As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online.Read More - Strategic & memorable: Creativity’s missing ingredients
I have always believed truly creative marketing requires a unique blend of memorability and strategy.Read More - “Still I look to find a reason to believe”
It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take.Read More 
Finding Your Voice (Search) With Conversational AI
The popularity of voice enabled devices and voice search has skyrocketed over the last several years. How will your organization take advantage of these new technologies now that so many users are having conversations with their devices?Read More- Moneyball marketing
Data-driven tactics are great but they are no substitute for having a carefully constructed strategic plan.Read More - The Patient Experience, 2018 Edition
Focusing on the consumer decision-making process and understanding what patients prioritize will ensure engagement and retention over time.Read More - Sometimes conventional marketing wisdom isn’t so wise.
As marketers (and consumers) we have an obligation to question conventional wisdom.Read More 
Three Marketing Tips Every Organization Should Implement Right Now
An overall strategic marketing plan is the foundation upon which all successful marketing campaigns are built.Read More- Stop the world, I want to get off.
There is a certain pleasure in finding the key to successfully unlock a particularly challenging KPI. And when you do, everyone is happy and inspired.Read More - Three Marketing Tips Every Professional Services Firm Should Implement Right Now
These simple steps are proven, effective ways for a professional services firm to generate viable leads and acquire new clients.Read More - Co-branding: Choose your partners wisely
When it comes to picking a marketing partner, we would all do well to remember the advice our parents gave us. Choose our friends wisely.Read More - Go for the Moon: What Tesla’s Futuristic Stunt Can Teach Us about Marketing Strategy
The goal in marketing is always to get the maximum return on the dollars you spend. To do that, it’s okay to get a little creative – in fact, that’s encouraged.Read More - If Every Day Could Be Christmas: Why Limit Feel-Good Advertising to the Holidays?
Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.Read More - More Than a "Fee"ling: The Power of the Client/Agency Relationship
What exactly is the value of an idea?Read More - The Catch-22 of Video Marketing
All signs are pointing towards social platforms positioning themselves almost like new TV channels. But here’s the problem: that’s simply not how we use social media.Read More - Why Professional Services Firms Need to Rethink Their Marketing Budgets
How a strategic adjustment can make a profound difference in the quality and impact of your future marketing success.Read More - Five Healthcare Marketing Trends for Success in the Fourth Quarter and Beyond
Healthcare marketing continues to become more and more about relationships and the one-to-one conversation between the provider and the patient.Read More - Taking the guesswork out of client relationships
Marketers are increasingly asking for accountability from their agencies – and appropriately so. Having solid information based on current and future ROI data makes everyone’s life easier.Read More - The case for cause marketing
If you think cause marketing is just for large organizations, think again.Read More - Scoring with event marketing
Being successful with event marketing requires practice and the experience to take advantage of an open shot when it presents itself.Read More - Stop Looking for Marketing Shortcuts. Create Value Instead.
Your audience is YOUR audience. Make sure your content is uniquely crafted with them in mind.Read More - An Event to Remember
A good event leverages in-person engagement—so a two-way conversation vs. a lecture is paramount to success.Read More - 5 Keys to Content Marketing for Professional Service Firms
Few buzzwords are “buzzier” in marketing circles these days than content marketing. But as with any buzzword, there’s a reason for all the attention.Read More - Use the Force: Why Content Amplification is Your Biggest PR Asset
If there is any “PR trend” for your brand to focus on in 2016, it should definitely be the importance of quality content. In all reality, that trend is as old as time – because it works. Read More - Blogging: A Christmas Present and New Year’s Resolution All Wrapped Up into One
The dust has settled from the holiday season, and we’re getting back into our work routines. Christmas and New Year’s bring with them a few cultural traditions. I want to focus on two in particular – gifts and resolutions – and how they relate to blogging.Read More - 10 Tips for Creating 'Wow-Factor' Content
How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.Read More - To Blog or Not To Blog, That Is The Question
Like many bloggers, I occasionally wonder if anyone is really reading my blog posts or if they are just falling into some black hole in cyberspace.Read More - The Four P's of Effective Event Marketing
As traditional advertising media outlets have become more and more fragmented, the rise of social media has enabled marketers to reach a highly engaged audience in a targeted and cost effective new way.Read More 
Spoiler Alert: Time-shifted Content Will Change Product Sales and Service Strategies
The advantage of the NetFlix business model is both its immediacy as well as its timelessness. With some intentional planning, you can take advantage of these same strategies for your business today.Read More- It's About Time! Or Is It? Why It Makes More Sense to Pay for Solutions than Hours.
In the current climate of increased concern for accountability and return on investment, wouldn't it make more sense to pay for value received rather than hours incurred?Read More - How Long Is Too Long? Reflections on the Duration of Video Content
Frequent readers of Villing Views are familiar with Thom's thoughts on the issue of long versus short relative to headlines, taglines and text. Now he turns his attention to length of video content.Read More 
Content and Context: The Social Media Royal Family
In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.Read More
Make or Break Your Company with Customer Experiences - The Choice is Yours
Great experiences are expected by every customer who walks through your door. Failing to provide that could be detrimental to your marketing and your business.Read More- Gaming Should Be On Your Marketing Radar
I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.Read More 
Breaking Through the Clutter
Breaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on, I came upon a statistic that made me think about branding.Read More- The World of Webinars
Technology has brought many conveniences into our lives. In my opinion, webinars are one more convenience to add to the list.Read More - Blogging Alternatives
While the traditional long-form blog might be appropriate for many companies, it’s also important to be aware of some of the alternatives for online communication.Read More - People Don't Answer the Door for People They Don't Know.
There's this wonderful ad created by McGraw Hill back in the 30s. Perhaps you’ve seen it. (OK, maybe not in real life, but possibly in a marketing textbook.) The ad features this very stern looking man – your classic crusty CEO type.Read More
