Points of View
There's no such thing as a free lunch, but our ideas are on the house.
The following 83 articles were tagged as "media".
- If consumer attention spans are shrinking, who is to blame?
Bloated and uninteresting content is the reason consumers aren’t engaged in our marketing messages, not goldfish-like attention spans.Read More
- Social Media Marketing: Get To The Point
Marketing on social media forces you to distill your message down to its essence.Read More
- The Catch-22 of Video Marketing
All signs are pointing towards social platforms positioning themselves almost like new TV channels. But here’s the problem: that’s simply not how we use social media.Read More
- The Uncanny Valley and Social Media Marketing
Be careful not to fall into the “uncanny valley” when choosing a social media voice.Read More
- Quick Guide to LinkedIn Advertising
With so many brands creating content, cutting through the clutter is more difficult than ever before. To enhance your impact, LinkedIn advertising is worth considering.Read More
- 'Data' Doesn’t Have to Be a Bad Word
It’s time to shed the fear of data and, instead, begin to find ways to incorporate it into your marketing strategy.Read More
- Social Media Marketing: There Are Real People Behind Those Screens
You need to have an understanding of the people you are trying to reach.Read More
- Facebook and Fake News
Facebook users have always had the ability to report inappropriate content. But now, there is a separate option to flag a post or article as fake news.Read More
- Is Facebook Advertising in Your 2017 Marketing Plan?
Even for a budget of $150 or less, you can have a significant impact with Facebook ads.Read More
- Interested in Virtual Reality? Get a Strategy First.
In the end, it all comes down to being strategic with your marketing. Don’t be swayed by all the latest tech and gadgets.Read More
- The Social Media Metrics that Matter
There are many statistics available, but not all of them tell you what you want to know. Especially in the realm of social media, marketers can be overwhelmed by the sheer volume of metrics at their disposal.Read More
- Learning from Instagram's New Logo
Don’t be lured into making a change just to make a change.Read More
- 5 Ingredients for the Facebook Ads Secret Sauce
Even though it’s been around for a while in internet years, paid Facebook advertising is still a relatively new marketing channel. Here are five proven strategies for success that can help you as you wade into the waters of paid Facebook advertising.Read More
- Employees: The New (and Old) Media Platform
You want to make sure you’re engaging your brand ambassadors, because that positive word of mouth can have a big impact on your business.Read More
- Have We Just Witnessed a Watershed Moment in Online Streaming?
I wonder if it’s possible to know when you’ve just witnessed a groundbreaking moment. Because I have a sneaking suspicion the media world might be in the middle of one.Read More
- Reacting to the New "Reactions" on Facebook: 5 Key Takeaways
How do you navigate a world where people can “love” or be “sad” about your posts on Facebook? Here are 5 key takeaways to keep in mind:Read More
- Panic at the Timeline! What Twitter’s New Algorithm Means for You
When news broke that the social media network was planning on introducing an algorithmic timeline, many users started to lament that Twitter as we know it would never be the same.Read More
- Finance and Social Media: How Facebook Wants to Turn Messenger into a Payment Platform
Undoubtedly, you think of photos or videos posted by family and friends. Soon, many may think of it as a way to send money.Read More
- Social Media Marketing: The Good and the Bad
Brand success on social media can happen anywhere at any time to anyone. It just takes the right strategy.Read More
- The Big, The Bad and The Beautiful: Facebook's Potential for Business
Is Facebook a good tool for businesses? Yes, and here's why...Read More
- Hashtags: #Overused or #Undervalued?
Hashtags have become a major part of the social media culture. For marketers especially, hashtags can be a powerful tool in social media strategy - if used correctly.Read More
- Social Media as an Advocacy Tool
Social media is not just for Throwback Thursday’s and Selfie Sunday’s, but could and should be used as a way for everyone to advocate for a cause that they believe in. Read More
- 10 Tips for Creating 'Wow-Factor' Content
How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.Read More
- Why You NEED to Pay Attention to Streaming Media
A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry?Read More
- Periscope, the Chicago Cubs and Finding a Balance with Social Media
Social media is an amazing tool. It can help you engage your audience and create business solutions. However, those gains should never come at the expense of personal interactions and "home run" type moments.Read More
- Is Facebook Marketing Dead?
In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren’t bringing results then they must be dead.Read More
- Be Careful Promoting Your Products Over Twitter and Facebook
Last month, the FTC charged Deutsch LA and Sony when the agency encouraged its employees to use their personal Twitter accounts to generate buzz about a PlayStation product.Read More
- Turning a Swing and a Miss into an Unexpected Social Media Hit
Finding itself in the middle of a social media storm, Chevy recently chose to wade in and guide the conversation back to where they wanted it to be.Read More
- Three Lessons We Can Learn From Websites That Failed
It's important to learn from failure as much as success. What can we learn from the high-profile failures of Myspace, Digg and Google Reader?Read More
- Everyday Writing Advice Applied to Web Publishing
Making sure your blog post to free of grammatical errors and mistakes will bring more value and visitors to your site. Read More
- Eleven Ways To Love LinkedIn
Here are just a few reasons why LinkedIn is the one social media channel to love.Read More
- It's an Ad, Ad, Ad, Ad World
Ads. They're all the same no matter how you spin it and all-around irritating. Right?Read More
- Can You Really Predict What Will Go Viral?
Mashable claims their updated Android app can predict whether content will go viral. How successful can such a system actually be?Read More
- Missed Opportunities with Social Media
When it comes to social media, some companies get it. Some don't. There really doesn't seem to be a middle ground.Read More
- The New Marketplace of Social Unrest: How Social Media Has Increased the Value of Market Research
Social unrest has been magnified by social media. How can companies protect their reputations in this new social paradigm?Read More
- Social Media Strategies: Look Before You Leap
We all know social media is fast paced. While the newness of the latest platform or tactic may be alluring, it can also be a toxic to a marketing plan.Read More
- The Night Chicago Died: Photojournalism Dealt Mortal Blow
Last week, the sun went down in Chicago - and on journalism. Twenty-eight photographers, the entire photo staff, were let go by the Chicago Sun-Times. Something is definitely wrong with this picture.Read More
- It's All About Real-Time Marketing, People
The times they are a-changin'. The world seems to spin faster with every passing moment and everything we used to know has evolved overnight. Read More
- Twitter Etiquette in Times of Tragedy
When major news events like last week's tragedies in Boston and West Texas take place, it's important to take caution when managing corporate social media accounts. Read More
- Is Facebook Losing Its Cool Factor?
Facebook has noticed the exodus of young users. Is there any chance that the social giant will become irrelevant? What will replace it?Read More
- Vine For Twitter: A Hammer In Search of a Nail
The latest from Twitter is called Vine. Thom looked at the app and some of the reviews, and isn't impressed.Read More
- The Business of Pinterest
Use of Pinterest has skyrocketed to success over the past year. How can your business use this new social network to engage your customers?Read More
- The Paper Paradox: Why Does Print Have Such an Emotional Connection?
In a world that stresses paperless everything, one of our most recent employees has found it surprising how much she still uses printed paper.Read More
- The Return of Myspace: Could a Substantial Redesign Save the Grandfather of Modern Social Networks?
On Monday, Justin Timberlake announced a major Myspace redesign. Is it too late for the social media pioneer to rekindle its relationship with the online audience?Read More
- Coming to Terms with my Anti-Olympic Bias
A long-time critic of the Olympic Games, Scott Tingwald admits that NBC hit a home run with this year's coverage.Read More
- Keeping Your Eye on the Ball: The Importance of Objectivity in Choosing Marketing Channels
Are advertisers risking being thrown out of the game by ignoring the shift in the way consumers approach media and entertainment?Read More
- Over-Adopting: At What Point Do Early Adopters Become Over Adopters?
A new social network or must-have mobile app seems to come along every other week these days. Is it possible that trying to stay on top of it all can be counter-productive?Read More
- Mr. Publisher: Tear Down That Paywall!
It's common to hear complaints about paywalls being added to more and more news sites. Scott Tingwald explains why they aren't going away anytime soon.Read More
- Like, for Sure: Maintaining Facebook Engagement Through Experience
I have to admit I'm a little Facebooked-out. It's not the tool itself causing my burn out; it's the constant droning I hear from businesses shouting at me to become a fan of their page.Read More
- Video Killed the Radio Star. So What's the Life Expectancy of the Medium?
When you combine satellite radio with Pandora, Spotify and other online music streaming services, there are plenty of companies nibbling at the market share of traditional radio.Read More
- Social Media 2.0: What Happened in Vegas Shouldn't Stay in Vegas
Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas.Read More
- If Frederick the Great Ran Your Marketing Department
One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today.Read More
- What's So Standard About Standard-Definition? Why HD Workflows Must be Embraced Even When Delivering
Okay, SD, it's high time for a name change. Standard should imply standardization and standard-definition is no standard for anyone interested in visual quality in our current world.Read More
- Seeing Red
Coke's infusion of its classic color into the 'polar bear' campaign provides us with another case study in marketing and social media.Read More
- Facebook for Business: All Engagement is Local
How's this for a morning wake up call? Engagement on Facebook walls of leading brands is down 22%.* Surprised? I'm not. In fact, I would have expected worse.Read More
- Raking Up Content With Google Plus
On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online.Read More
- Why I Stopped Resisting and Finally Joined Facebook
Our Interactive Director reflects on the reasons he resisted joining Facebook far longer than most in the developed world, and what finally convinced him to join.Read More
- Social Media for Business: A Panel Discussion
Villing & Company's Andy Fuller was recently invited to participate in a discussion on social media for business for WNIT's Economic Outlook. Watch the episode on our site to see how it went.Read More
- How to Succeed in Social Media Without Really Trying
Too many companies take the term "social media" and focus on the "media," foregoing the "social." They talk about the same thing over and over again, and yet somehow, seem to be talking about nothing at all.Read More
- Too Big to Fail: Why the Facebook-Google Scuffle Means Nothing
The major takeaway from the Facebook-Google fiasco, the one nobody is talking about, is this: It doesn't matter. And that may make Facebook unique among the brands of the world.Read More
- Content and Context: The Social Media Royal Family
In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.Read More
- Two Sides of the Social Buying Coin
Lately all the buzz has been about social buying websites like Groupon and LivingSocial. However, there are a few factors to consider before jumping on the social buying bandwagon.Read More
- And the Winner is...
"The Social Network" won Best Motion Picture - Drama at Sunday's Golden Globe Awards, among other awards it took home that night. This says a lot about our society.Read More
- Location, Location, Location(-based)
Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself.Read More
- Getting Your Feet Wet With Social Media
The increased consciousness about social media isn't a bad thing. But like most things in life, the one size fits all approach is seldom effective.Read More
- Humbug! Christmas Tunes in October? Make it Stop.
It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive?Read More
- Facebook and Brands
With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do.Read More
- Facebook Places: A New Dimension in Social Media Marketing
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.Read More
- Facebook Is The New AOL: How Marketing Missteps Will Destroy the World's Most Popular Social Network
Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance.Read More
- Get in the Game: Take Your Facebook Page to the Next Level
Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star.Read More
- OK Go: Give Up Control in Social Media
What happens when a rock group and an insurance company team up? Social media marketing done the right way.Read More
- Preparing for Launch: Social Media's Place in Marketing Cyberspace
I think we should be looking at social media as more of a satellite instead of a launching pad. Satellites gather data, connect sources of information and deliver messages to a wide range of media.Read More
- Social Media and the Economy
It's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound?Read More
- Social Media: Think Before You Drink the Kool-Aid
Social media is being touted as a magic elixir for marketers – providing incredible impact at little or no cost. Sorry, but that’s not reality.Read More
- Social Media: Hype or Hindrance?
All those who are sick and tired of all the hype about social media, raise your hands! It's not that the end game isn’t worthwhile. It just needs some perspective.Read More
- The Other Uses of Twitter
The popularity of Twitter is unbelievable. But why on earth would anyone want to know every mundane detail about your day?Read More
- Social Media - Should I or Shouldn't I?
Wondering if you should be participating in social media like Facebook, Twitter and LinkedIn? Find statistics on who is using this new media and how they are using it.Read More
- Split Vote
What have we learned from this historic presidential election? Simply this. When it comes to media effectiveness, there’s a place for young and old alike.Read More
- Blogging Alternatives
While the traditional long-form blog might be appropriate for many companies, it’s also important to be aware of some of the alternatives for online communication.Read More
- Media overkill: Where has the wear-out factor gone?
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.Read More
- MySpace: The new way to build your brand.
MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.Read More
- Writers' Strike: Media Snowball Effect
As a TV consumer by night, I haven’t really thought about the strike’s repercussions on my TV viewing habits. But as a media director by day, I realize I (and all media buyers) need to wake up!Read More
- You Gotta Fish Where the Fish Are
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.Read More